The programme aims to provide the local and regional markets with highly-qualified graduates, who are capable of:

• Artistic creation and production.
• Transforming the ideas into neat, artistic projects by merging the creative and artistic skills with the multimedia applications and technologies.
• Enhancing the ways in which the multimedia technologies and graphical design are utilized by various community's sectors, specially the artistic production sector.
• Utilizing the artistic and technical skills in producing and developing the educational products.
• Working among a team characterized by ethical and professional regulations.