E-Marketing
- Major No
- 21105
- Course credit
- 121
- College
- College of Administrative Sciences and Informatics
- Level
- Bachelor's Programs
Overview
E-marketing is seen as the core foundation for business success. It equips students with the skills to utilize both traditional marketing methods and modern electronic systems, including multimedia, to analyze markets and meet customer demands in a competitive and unique way. This, in turn, helps companies achieve their goals and generate profits.
Features
E-marketing at Palestine Polytechnic University offers several distinct features:
- Pioneering Program: It is the first major of its kind nationwide, making it a pioneering and leading choice for students interested in e-marketing.
- High Demand: It is one of the most sought-after specialties in the job market, indicating the significant demand for professionals with e-marketing skills.
- Diverse Employment Opportunities: Graduates have multiple job opportunities, both in established companies and through self-employment ventures.
- Enjoyable Learning and Work: Students find the subject enjoyable to study and work in, adding to the overall satisfaction and enthusiasm for the program.
- Comprehensive Skillset: The program equips students with various skills in marketing, multimedia, and information systems, enabling them to have a well-rounded understanding of the field.
- Entrepreneurial Opportunities: E-marketing provides a platform for self-employment and even starting private electronic companies, fostering entrepreneurship among graduates.
Objectives
The e-marketing program at the Polytechnic University aims to achieve the following objectives:
- Produce Competent Graduates: The program aims to supply the Palestinian market with highly skilled graduates proficient in various aspects of e-marketing. These graduates will possess exceptional abilities and knowledge to excel in diverse companies and institutions with a strong sense of professionalism.
- Develop Marketing Capabilities: By promoting modern scientific marketing concepts, the program seeks to enhance marketing capabilities and expertise within the Palestinian market. This will lead to increased competitiveness of local goods and services both domestically and internationally.
- Embrace Technology and Multimedia: The program endeavors to encourage Palestinian companies and institutions to embrace technology, information systems, and multimedia in their marketing practices. By doing so with a high level of professionalism, it will enable them to expand their reach into the Arab and international markets.
- International Opportunities: Through the utilization of technology and information systems, the program aims to provide opportunities for some graduates to work with international companies and institutions in the e-marketing sector.
- Nurture Creativity and Entrepreneurship: The e-marketing program seeks to refine and nurture the creative and entrepreneurial talents and abilities of graduates. By doing so, it empowers them to establish their own successful businesses in the field of e-marketing.
Career Opportunities for Graduates
Graduates of this program have a wide range of career opportunities and can work in various fields, including:
- Establishing E-marketing Companies
- Electronic Trademark Management
- Designing Electronic and Traditional Promotional Campaigns
- Electronic Customer Relationship Management
- Search Engine Optimization (SEO)
- Internet Content Management and Social Networks
- Marketing Website Analysis
- Managing Electronic Advertising Campaigns
- Product Management
- Public Relations
- Sales Administration
- Market Studies/Marketing Research
- Preparing Marketing Plans
- Brand Design and Management
Academic Plan
متطلبات البوليتكنيك الاجباريه Credit hours: 12 Courses: 4
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4001 | Arabic Language | 3 | |
| 4002 | Islamic Culture | 3 | |
| 4003 | English Language 1 | 3 | |
| 4288 | Introduction to Computer | 3 |
متطلبات البوليتكنيك الاختياريه Credit hours: 3 Courses: 9
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4308 | Hebrew Language | 3 | |
| 4320 | Modern History of Palestine | 3 | |
| 4321 | Development in the Arabic World | 3 | |
| 4322 | Contemporary Problems | 3 | |
| 4323 | French Language | 3 | |
| 4324 | Effective Communication | 3 | |
| 4325 | Spanish Language | 3 | |
| 4326 | German Language | 3 | |
| 5975 | Integrity Transparency and anti-corruption | 3 |
متطلبات الكليه Credit hours: 22 Courses: 7
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4070 | English Language 2 | 3 | |
| 4247 | Principles Of Micro-Economics | 3 | |
| 4251 | Psychology | 3 | |
| 4292 | Computer Programming | 4 | |
| 4501 | Office Automations | 3 | |
| 4502 | Principles Of Accounting 1 | 3 | |
| 4503 | Intr. to Management | 3 |
متطلبات الدائرة الاجباريه Credit hours: 23 Courses: 8
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4015 | Methods of Scientific Research | 2 | |
| 4246 | Principles of Accounting 2 | 3 | |
| 4248 | Principles Of Macro-Economics | 3 | |
| 4250 | Finite Math | 3 | |
| 4507 | Introduction to Statistics | 3 | |
| 4541 | Introduction to Information Systems | 3 | |
| 4543 | Principles of Marketing | 3 | |
| 4544 | Business Communication | 3 |
متطلبات التخصص الاجباريه Credit hours: 62 Courses: 21
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4264 | Managerial Acct. | 3 | |
| 4265 | Organizational Behavior | 3 | |
| 4267 | Operations Mang. | 3 | |
| 4268 | Strategic Mang. & Dec. Making | 3 | |
| 4270 | Marketing Management | 3 | |
| 4271 | Business Law | 3 | |
| 4415 | Intro to Sociology | 3 | |
| 4553 | Marketing Research | 3 | |
| 4556 | Business Ethics | 3 | |
| 4561 | Sales Management | 3 | |
| 4569 | Advertising and Promotion | 3 | |
| 4570 | Consumer Behavior | 3 | |
| 4571 | International Marketing | 3 | |
| 4625 | Visual Programming for Business Students | 3 | |
| 4642 | Introduction to E-Commerce | 3 | |
| 4643 | Web Page Design | 2 | |
| 4772 | Internet Marketing | 3 | |
| 4773 | Marketing Relations | 3 | |
| 4774 | Partial Marketing | 3 | |
| 4775 | Social Psychology | 3 | |
| 4776 | Service Marketing | 3 |
متطلبات التخصص الاختياريه Credit hours: 12 Courses: 14
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4261 | Manag. Info. Sys. I | 3 | |
| 4262 | Manag. Info. Sys. II | 3 | |
| 4269 | Small Business Manag. | 3 | |
| 4282 | Human Resource Management | 3 | |
| 4283 | International Econ. | 3 | |
| 4560 | Contemporary Business Issues | 3 | |
| 4562 | Hotel Industry | 3 | |
| 4563 | Accommodation I | 3 | |
| 4564 | Accommodation II | 3 | |
| 4565 | Public Relations | 3 | |
| 4567 | Inventory & Purchasing Management | 3 | |
| 4777 | Palestinian Economics | 3 | |
| 4778 | Commercial Sign | 3 | |
| 4779 | IS Applications | 3 |
متطلبات حره Credit hours: 3 Courses: 0
| Course No | Course Name | Credit hours | Course Description |
|---|