E-Marketing
- Major No
- 21105
- Course credit
- 121
- College
- College of Administrative Sciences and Informatics
- Level
- Bachelor's Programs
Overview
E-marketing is seen as the core foundation for business success. It equips students with the skills to utilize both traditional marketing methods and modern electronic systems, including multimedia, to analyze markets and meet customer demands in a competitive and unique way. This, in turn, helps companies achieve their goals and generate profits.
Features
E-marketing at Palestine Polytechnic University offers several distinct features:
- Pioneering Program: It is the first major of its kind nationwide, making it a pioneering and leading choice for students interested in e-marketing.
- High Demand: It is one of the most sought-after specialties in the job market, indicating the significant demand for professionals with e-marketing skills.
- Diverse Employment Opportunities: Graduates have multiple job opportunities, both in established companies and through self-employment ventures.
- Enjoyable Learning and Work: Students find the subject enjoyable to study and work in, adding to the overall satisfaction and enthusiasm for the program.
- Comprehensive Skillset: The program equips students with various skills in marketing, multimedia, and information systems, enabling them to have a well-rounded understanding of the field.
- Entrepreneurial Opportunities: E-marketing provides a platform for self-employment and even starting private electronic companies, fostering entrepreneurship among graduates.
Objectives
The e-marketing program at the Polytechnic University aims to achieve the following objectives:
- Produce Competent Graduates: The program aims to supply the Palestinian market with highly skilled graduates proficient in various aspects of e-marketing. These graduates will possess exceptional abilities and knowledge to excel in diverse companies and institutions with a strong sense of professionalism.
- Develop Marketing Capabilities: By promoting modern scientific marketing concepts, the program seeks to enhance marketing capabilities and expertise within the Palestinian market. This will lead to increased competitiveness of local goods and services both domestically and internationally.
- Embrace Technology and Multimedia: The program endeavors to encourage Palestinian companies and institutions to embrace technology, information systems, and multimedia in their marketing practices. By doing so with a high level of professionalism, it will enable them to expand their reach into the Arab and international markets.
- International Opportunities: Through the utilization of technology and information systems, the program aims to provide opportunities for some graduates to work with international companies and institutions in the e-marketing sector.
- Nurture Creativity and Entrepreneurship: The e-marketing program seeks to refine and nurture the creative and entrepreneurial talents and abilities of graduates. By doing so, it empowers them to establish their own successful businesses in the field of e-marketing.
Career Opportunities for Graduates
Graduates of this program have a wide range of career opportunities and can work in various fields, including:
- Establishing E-marketing Companies
- Electronic Trademark Management
- Designing Electronic and Traditional Promotional Campaigns
- Electronic Customer Relationship Management
- Search Engine Optimization (SEO)
- Internet Content Management and Social Networks
- Marketing Website Analysis
- Managing Electronic Advertising Campaigns
- Product Management
- Public Relations
- Sales Administration
- Market Studies/Marketing Research
- Preparing Marketing Plans
- Brand Design and Management
Academic Plan
متطلبات الجامعة الاجبارية Credit hours: 22 Courses: 9
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4001 | Arabic Language | 3 | This course covers a various number of linguistic issues in Arabic language. It aims to provide the student with a high level of skills and practices that would contribute to promote his language abilities either spoken or written. |
| 4002 | Islamic Culture | 3 | Definition of culture The difference between culture, civilization and science - The importance of studying Islamic culture - Sources of Islamic culture - Characteristics of Islamic culture - Islamic belief and ethics and their impact on human life - Inclusion of belief on all Islamic systems - Contemporary challenges of Islamic culture - Contemporary issues and the rule of Islam in them, such as: Reproduction, birth control and regulation, dress, adornment, women's work, insurance, lotteries). |
| 4003 | English Language 1 | 3 | The course focuses on four basic skills in the English language (the skill of reading, writing, speaking, and listening) and encourages the student to use the rules of the English language, and some of the terms that are taught during the course. This course also aims to develop the student in the English language through modern subjects using documented comprehension texts related to the student’s life and university level. |
| 4320 | Modern History of Palestine | 3 | This course is designed to acquaint students with the process of writing, and the mechanisms of proofreading and revision so that the focus is on the mechanics of writing and development, such as cause and effect and comparison and classification and deal. |
| 5052 | Remedial English | 0 | Enroll in this course each student did not get the mark required for success in the exam level of English, and this course is designed primarily to help students in the use of linguistic expressions in various fields properly and simple, and is therefore |
| 5055 | Computer And Prog. Principles | 3 | What is a computer, computer units and functions, computer classifications, central processing unit, numbering systems, main and secondary memory, input devices output devices computer software, introduction to programming. |
| 8200 | Effective English Language Use | 3 | In view of the students ’need for a course that focuses on the skills of speaking and writing, the Effective Use of the English Language course was introduced, which is aimed primarily at third-year students or graduates. This course aims to introduce students to the paragraph writing process. During the course, the mechanisms of proofreading and review applications are exposed, and the focus is on writing and development mechanisms. The course also aims to develop oral language skills and presentations. The course building is based on communication theory by focusing on communication between individuals, discussion groups, public speaking skills, and presenting projects in groups that discuss students ’specializations and using modern technology. |
| 8238 | Entrepreneurship | 2 | Its course is designed to help students consider becoming job innovators rather than just job seekers. It is an introduction to the practice of entrepreneurship and an opportunity for participants to consider their preparation for an entrepreneurial career and more advanced training in entrepreneurship. It covers the nature of entrepreneurship, different types of career opportunities, identifying local entrepreneurs, assessing entrepreneurial trends and identifyin |
| 8239 | Skills for Life | 2 | he transition from high school to university can be a challenge for many students. Learning expectations are different. The student must play a more effective role in the learning process and assume greater responsibility, and he must adapt to the new learning culture very quickly. This course is designed to assist the student in the transition process more easily and to increase and develop important life skills related to the student's personal behaviors, so that he is better prepared for his academic and professional career. This course focuses on self-awareness, personal growth, and building positive relationships with others. Through these skills, along with the desire and dedication to learn, and the desire to help others, a student can be successful at the university, able to make significant contributions to his family, employers, societies and the world at large. |
متطلبات البوليتكنيك الاختياريه Credit hours: 3 Courses: 14
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4308 | Hebrew Language | 3 | Designed to study the basic Hebrew language skills. Students will learn listening, speaking, reading, and writing skills in Hebrew. The relation between Hebrew and other languages will also be high lighted. |
| 4321 | Development in the Arabic World | 3 | This course covers the following topics: the economy, social status and civil in the Arab world, the analysis of the situation of the Arab at the international level, the principles of development, the characteristics of Arab integration, the fundamental . |
| 4322 | Contemporary Problems | 3 | This course discusses the fundamental problems humanity face. These problems affect people as individuals or groups in terms of the social economic, political or health aspects, and which, in turn, affect their happiness. |
| 4323 | French Language | 3 | Designed to study the language and culture of French speakers. Students will develop rudimentary listening, speaking, reading and writing skills in French, and will study cultural, geographical, and historical aspects of French and other French – speaking |
| 4325 | Spanish Language | 3 | Designed to study the language and culture of Spanish speakers. Students will develop rudimentary listening, speaking, reading and writing skills in Spanish, and will study cultural, geographical, and historical aspects of Spanish and other Spanish – spea |
| 4326 | German Language | 3 | Designed to study the language and culture of German speakers, Students will develop rudimentary listening, speaking, reading and writing skills in German, and will study cultural, geographical, and historical aspects of German and other German – speaking |
| 4622 | Democracy, Human Rights, & Human International Law | 3 | The course stresses the notion of democracy, its history with new applied samples in view of studying the Palestinian situation. It also emphasizes the notion of human rights and its history, in addition to the tools and mechanisms adapted to protect thes |
| 4626 | The History of Science in Arab & Islam | 3 | This course discusses the issue of science in Arab World before the spreading of Islam. Then it discusses the impact of Islam on science in general. The course contains several subjects, such as the science of Fiqh (Islamic law) and legislation Hadith (Pr |
| 5440 | Home Garden | 3 | This course covers the definition of the home garden, its importance, objectives, design, elements, selection of its location and its problems, in addition to its role in contributing to achieving food security for developing societies, and this course includes the most basic information about home garden soil (transfer of soil, depth of soil, soil color, size of soil particles, Organic matter, nutrients, soil microorganisms, earthworms, etc ...), in addition to types of fertilizers, compost techniques, and organic kitchen waste recycling. This course also includes the agricultural cycle, polycultures, associated plants and crop systems. The most important plant species and varieties (summer and winter vegetables, deciduous fruits, evergreens, medicinal and aromatic plants, ornamental plants, forest trees and shade trees) that are grown in the home garden will be discussed in this course. Recent advances in the management of sound agricultural operations in the home garden, which include integrated pest control, organic farming, soil sterilization, drip irrigation, and the most prominent sustainable environmentally friendly technology will be discussed in this course |
| 5456 | Turkish Language | 3 | Study the basics and principles of the Turkish language, where the four language skills include reading, writing, speaking, and listening. To the level in which he is able to write correct sentences, express himself in simple words, and understand reading and listening at the level of a paragraph about things related to and surrounding him. |
| 5975 | Integrity Transparency and anti-corruption | 3 | The course deals with defining the concepts of integrity, transparency, and corruption, locally and globally, while showing the forms of corruption practice within the Palestinian society and its negative effects, as well as the causes that lead to it, whether political, social, economic, partisan, historical, or external and other factors. In addition to identifying ways to confront it in order to reach good governance, whether at the level of official governmental or private institutions. |
| 8011 | Palestinian prisoners movement | 3 | This course deals with the captive movement from several aspects, the most important of which is the cultural aspect, so the development of the captive movement is divided into four stages, the first is the stage of cultural repression (1967-1972), the stage of struggle and rebellion (1972-1980), the stage of prosperity (1980-1991), and the stage of fluctuation in 1992. And the process of struggle development and the state of ups and downs in the struggle of the captive movement, there is a stage of the standard of resistance activity for the Palestinian people and the degree of revolutionary violence against the occupier and its reflection on prisons, and there is a phase of detention periods according to central prisons and the events and cases of progress and retreat it has gone through. |
| 8237 | Psychology | 3 | The course deals with the principles of psychology, general psychological laws of human behavior, and the goals of psychology in terms of knowing the factors and variables that govern behavior, understanding it, predicting it and judging it by addressing the general topics of psychology |
| 8989 | Physical education | 3 |
متطلبات الكليه Credit hours: 20 Courses: 7
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4015 | Methods of Scientific Research | 2 | Science and its goals, scientific thinking, concepts and fields of scientific research, human knowledge, the library and its role in research and knowledge, the methods of scientific research (the historical method, method, descriptive, procedural style, |
| 4247 | Principles Of Micro-Economics | 3 | |
| 4503 | Intr. to Management | 3 | |
| 4541 | Introduction to Information Systems | 3 | |
| 4543 | Principles of Marketing | 3 | |
| 5029 | Introduction to Statistics | 3 | |
| 8221 | English for Business | 3 |
متطلبات الدائرة الاجباريه Credit hours: 12 Courses: 4
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4268 | Strategic Mang. & Dec. Making | 3 | |
| 4502 | Principles Of Accounting 1 | 3 | |
| 5865 | Managing People and Teams | 3 | |
| 8467 | Marketing Communications | 3 |
متطلبات التخصص الاجباريه Credit hours: 51 Courses: 20
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4571 | International Marketing | 3 | |
| 5018 | E-Business | 3 | |
| 5077 | Graduation Project | 3 | |
| 5381 | Introduction to Graduation Project | 1 | |
| 5689 | Introduction to E-marketing | 3 | |
| 5884 | E – marketing Research | 3 | |
| 5885 | Web Development | 2 | |
| 5886 | Social Networks and Media Practices | 2 | |
| 5887 | e-Consumer Behavior | 3 | |
| 5889 | Integrated Marketing Mix | 3 | |
| 5890 | E-marketing Legal and Ethical Issues | 2 | |
| 5891 | Web Analytics | 2 | |
| 5892 | Integrated Marketing Communication | 3 | |
| 5893 | Principles of Design | 3 | |
| 5904 | Customer Relationship Management & Data Mining | 3 | |
| 5968 | Mobile Marketing | 2 | |
| 8302 | Practical Training | 1 | |
| 8314 | Web Applications | 3 | |
| 8315 | Ad Design | 3 | |
| 8316 | Marketing Strategies | 3 |
متطلبات التخصص الاختياريه Credit hours: 12 Courses: 16
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4554 | Total Quality Management | 3 | |
| 4561 | Sales Management | 3 | |
| 4565 | Public Relations | 3 | |
| 4776 | Service Marketing | 3 | |
| 5036 | Knowledge Management | 3 | |
| 5883 | Marketing for Non Profit Organizations | 3 | |
| 5896 | e-Marketing Channels | 3 | |
| 5897 | e-Tailing | 3 | |
| 5898 | Brand Management | 3 | |
| 5899 | Special Topics in e-Marketing | 3 | |
| 5902 | e-Supply Chain Management | 3 | |
| 5903 | Packaging | 3 | |
| 8463 | Content Marketing | 3 | |
| 8464 | Technology Leadership | 3 | |
| 8465 | Organization and management of events | 3 | |
| 8466 | Social Psychology | 3 |
متطلبات حره Credit hours: 3 Courses: 1
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 9000 | Free Course | 3 |