E-Marketing
- Major No
- 21105
- Course credit
- 121
- College
- College of Administrative Sciences and Informatics
- Level
- Bachelor's Programs
Overview
E-marketing is seen as the core foundation for business success. It equips students with the skills to utilize both traditional marketing methods and modern electronic systems, including multimedia, to analyze markets and meet customer demands in a competitive and unique way. This, in turn, helps companies achieve their goals and generate profits.
Features
E-marketing at Palestine Polytechnic University offers several distinct features:
- Pioneering Program: It is the first major of its kind nationwide, making it a pioneering and leading choice for students interested in e-marketing.
- High Demand: It is one of the most sought-after specialties in the job market, indicating the significant demand for professionals with e-marketing skills.
- Diverse Employment Opportunities: Graduates have multiple job opportunities, both in established companies and through self-employment ventures.
- Enjoyable Learning and Work: Students find the subject enjoyable to study and work in, adding to the overall satisfaction and enthusiasm for the program.
- Comprehensive Skillset: The program equips students with various skills in marketing, multimedia, and information systems, enabling them to have a well-rounded understanding of the field.
- Entrepreneurial Opportunities: E-marketing provides a platform for self-employment and even starting private electronic companies, fostering entrepreneurship among graduates.
Objectives
The e-marketing program at the Polytechnic University aims to achieve the following objectives:
- Produce Competent Graduates: The program aims to supply the Palestinian market with highly skilled graduates proficient in various aspects of e-marketing. These graduates will possess exceptional abilities and knowledge to excel in diverse companies and institutions with a strong sense of professionalism.
- Develop Marketing Capabilities: By promoting modern scientific marketing concepts, the program seeks to enhance marketing capabilities and expertise within the Palestinian market. This will lead to increased competitiveness of local goods and services both domestically and internationally.
- Embrace Technology and Multimedia: The program endeavors to encourage Palestinian companies and institutions to embrace technology, information systems, and multimedia in their marketing practices. By doing so with a high level of professionalism, it will enable them to expand their reach into the Arab and international markets.
- International Opportunities: Through the utilization of technology and information systems, the program aims to provide opportunities for some graduates to work with international companies and institutions in the e-marketing sector.
- Nurture Creativity and Entrepreneurship: The e-marketing program seeks to refine and nurture the creative and entrepreneurial talents and abilities of graduates. By doing so, it empowers them to establish their own successful businesses in the field of e-marketing.
Career Opportunities for Graduates
Graduates of this program have a wide range of career opportunities and can work in various fields, including:
- Establishing E-marketing Companies
- Electronic Trademark Management
- Designing Electronic and Traditional Promotional Campaigns
- Electronic Customer Relationship Management
- Search Engine Optimization (SEO)
- Internet Content Management and Social Networks
- Marketing Website Analysis
- Managing Electronic Advertising Campaigns
- Product Management
- Public Relations
- Sales Administration
- Market Studies/Marketing Research
- Preparing Marketing Plans
- Brand Design and Management
Academic Plan
متطلبات البوليتكنيك الاجباريه Credit hours: 17 Courses: 8
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4001 | Arabic Language | 3 | البحث: شروط وطريقة كتابته، مع تكليف الطلبة بكتابة بحث معين، علامات الترقيم، الاشتقاق، النحت، المجاز، الكتابة، علم المعاني، التشبيه، الاستعارة، طرق كتابة الهمزة والفرق بين اللغة العربية وغيرها في الكتابة، طريقة استخدام المعاجم القديمة والحديثة، شرح قصيدة من الشعر الحديث وتحليلها ضمن عناصر العمل الأدبي، وجوه إعجاز القرآن الكريم، تفسير سورة الواقعة، عناصر القصة وأنواعها، الجملة الاسمية والجملة الفعلية، كان وأخواتها، إن وأخواتها، وبعض الأخطاء الشائعة وتصحيحها. |
| 4002 | Islamic Culture | 3 | This course is designed to emphasize a group of principles and thoughts that affect human attitudes to life from an Islamic point of view. It stresses the direct relationship between man and Allah, and aims at improving this life by liberating the human m |
| 4003 | English Language 1 | 3 | هذا المتطلب الإجباري لجميع طلبة الجامعة في برامج البكالوريوس مصمم لإعطاء الطلبة فرصاً كثيرة في التدريب على استعمال استراتيجيات القراءة والكتابة حتى يصبح طالب اللغة متمرسا في هذه المهارات. |
| 4320 | Modern History of Palestine | 3 | This course is designed to acquaint students with the process of writing, and the mechanisms of proofreading and revision so that the focus is on the mechanics of writing and development, such as cause and effect and comparison and classification and deal |
| 5051 | Intensive English | 0 | This course covers the basic English language skills with special emphasis on reading and writing. The reading section includes different interesting themes and topics. It aims at training students to use various techniques in dealing with reading ecompre |
| 5052 | Remedial English | 0 | يلتحق بهذا المساق كل طالب لم يحصل على العلامة المطلوبة للنجاح في امتحان مستوى اللغة الإنجليزية، وهذا المساق يهدف بشكل أساسي لمساعدة الطلبة في استخدام التعابير اللغوية في المجالات المختلفة بشكل سليم وبسيط، وهو بالتالي يؤكد على مهارات الكتابة والقراءة اللازمتين لمساقات انجليزي 1 وانجليزي 2 ذات العلاقة بالتخصصات المختلفة. |
| 5055 | Computer And Prog. Principles | 3 | What is a computer, computer units and functions, computer classifications, central processing unit, numbering systems, main and secondary memory, input devices output devices computer software, introduction to programming. |
| 5073 | Effective English Language Use | 2 | يهدف هذا المساق الى تعريف الطلبة بعملية كتابة المقال، وخلال المساق يتم التعرض لآليات تطبيقات التدقيق اللغوي والمراجعة، ويكون التركيز على آليات الكتابة وتطويرها مثل السبب والنتيجة والمقارنة والتصنيف والتعامل مع التعريف وتطويره، كما يهدف المساق الى تطوير المهارات اللغوية الشفوية باستخدام احدث الكتب المتخصصة في هذا المجال. هذا ويعتمد بناء المساق على نظرية الاتصال وذلك بالتركيز على الاتصال بين الافراد ومجموعات النقاش ومهارات التحدث أمام الجمهور. |
متطلبات البوليتكنيك الاختياريه Credit hours: 3 Courses: 11
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4308 | Hebrew Language | 3 | Designed to study the basic Hebrew language skills. Students will learn listening, speaking, reading, and writing skills in Hebrew. The relation between Hebrew and other languages will also be high lighted. |
| 4321 | Development in the Arabic World | 3 | This course covers the following topics: the economy, social status and civil in the Arab world, the analysis of the situation of the Arab at the international level, the principles of development, the characteristics of Arab integration, the fundamental |
| 4322 | Contemporary Problems | 3 | This course discusses the fundamental problems humanity face. These problems affect people as individuals or groups in terms of the social economic, political or health aspects, and which, in turn, affect their happiness. |
| 4323 | French Language | 3 | Designed to study the language and culture of French speakers. Students will develop rudimentary listening, speaking, reading and writing skills in French, and will study cultural, geographical, and historical aspects of French and other French – speaking |
| 4325 | Spanish Language | 3 | Designed to study the language and culture of Spanish speakers. Students will develop rudimentary listening, speaking, reading and writing skills in Spanish, and will study cultural, geographical, and historical aspects of Spanish and other Spanish – spea |
| 4326 | German Language | 3 | دراسة اللغة والثقافة الألمانية ويتعلم الطالب مبادئ القراءة والكتابة والاستماع والمحادثة ودراسة البعد الثقافي والجغرافي والتاريخي للشعب الألماني، معلومات عن الشعوب الناطقة بالألمانية ، والأماكن، والعادات، والتقاليد المتبعة في ألمانيا، وغيرها. |
| 4622 | Democracy, Human Rights, & Human International Law | 3 | The course stresses the notion of democracy, its history with new applied samples in view of studying the Palestinian situation. It also emphasizes the notion of human rights and its history, in addition to the tools and mechanisms adapted to protect thes |
| 4626 | The History of Science in Arab & Islam | 3 | This course discusses the issue of science in Arab World before the spreading of Islam. Then it discusses the impact of Islam on science in general. The course contains several subjects, such as the science of Fiqh (Islamic law) and legislation Hadith (Pr |
| 5440 | Home Garden | 3 | This course includes the definition of home garden and its benefits, problems and objectives, design and choice of location in addition to its role in achieving food security for developing communities and building a strong family agricultural economy. It |
| 5975 | Integrity Transparency and anti-corruption | 3 | يتناول المساق التعريف بمفاهيم النزاهة، والشفافية، والفساد، محلياً وعالمياً، مع إظهار أشكال ممارسة الفساد داخل المجتمع الفلسطيني وآثاره السيئة، وكذلك الأسباب التي تؤدي إليه سواءً السياسية أو الاجتماعية أو الاقتصادية أو الحزبية أو التاريخية أو العوامل الخارجية وغيرها. بالإضافة إلى التعرف على سبل مواجهته من أجل الوصول إلى الحكم الرشيد سواءً على صعيد المؤسسات الرسمية الحكومية أو الأهلية. |
| 8011 | Palestinian prisoners movement | 3 | اضافة |
متطلبات الكليه Credit hours: 17 Courses: 6
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4015 | Methods of Scientific Research | 2 | Science and its goals, scientific thinking, concepts and fields of scientific research, human knowledge, the library and its role in research and knowledge, the methods of scientific research (the historical method, method, descriptive, procedural style, |
| 4070 | English Language 2 | 3 | This course is designed for all B.Sc. students at Palestine Polytechnic University as a continuation to English I. This course trains students in using effective reading and writing strategies which successful readers and writers employ in manipulating sc |
| 4503 | Intr. to Management | 3 | This course aims to provide the student with valid information about the general managerial concepts, including a study for the historical foundations of management thought, management environment, and the management process such as planning, organizing,l |
| 4541 | Introduction to Information Systems | 3 | This course aims at familiarizing students with the various information systems. The classification of information system types, the use of these systems, the relationship between them and how they fit Into and complement each other. It also covers proble |
| 4543 | Principles of Marketing | 3 | This course aims to introduce students to the basic concepts and new trends in marketing, the primary focus in this course on the study of consumer behavior and building Profitable Marketing relationships and analyzing the marketing environment by conduct |
| 5824 | Business Statistics for Entrepreneurship | 3 |
متطلبات الدائرة الاجباريه Credit hours: 18 Courses: 6
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4268 | Strategic Mang. & Dec. Making | 3 | اضافة |
| 4544 | Business Communication | 3 | The course aims to help students study business and human communication theories and effective reading and listening techniques. Nonverbal symbols are also discussed. Students will be taught skills in how to conduct an effective interview |
| 5825 | Business Economics | 3 | |
| 5863 | Accounting Basics for Entrepreneurs | 3 | |
| 5864 | Introduction to Entrepreneurship | 3 | |
| 5865 | Managing People and Teams | 3 |
متطلبات التخصص الاجباريه Credit hours: 50 Courses: 20
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4547 | Practical Training | 0 | This course seeks to train the student to the practical and theoretical aspects studied within the curriculum plan. This course qualifies the student for the real challenges in the workplace. The student performs 240 hours in one of the institutions / co |
| 4571 | International Marketing | 3 | |
| 5018 | E-Business | 3 | |
| 5064 | Manag. Info. Sys. | 3 | |
| 5689 | Introduction to E-marketing | 3 | |
| 5875 | Graduation Project | 3 | |
| 5884 | E – marketing Research | 3 | |
| 5885 | Web Development | 2 | |
| 5886 | Social Networks and Media Practices | 2 | |
| 5887 | e-Consumer Behavior | 3 | |
| 5888 | Marketing Strategies | 3 | |
| 5889 | Integrated Marketing Mix | 3 | |
| 5890 | E-marketing Legal and Ethical Issues | 2 | |
| 5891 | Web Analytics | 2 | |
| 5892 | Integrated Marketing Communication | 3 | |
| 5893 | Principles of Design | 3 | |
| 5894 | Static Advertising Design | 2 | |
| 5895 | Animated Advertising Design | 2 | |
| 5904 | Customer Relationship Management & Data Mining | 3 | |
| 5968 | Mobile Marketing | 2 |
متطلبات التخصص الاختياريه Credit hours: 12 Courses: 13
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4554 | Total Quality Management | 3 | |
| 4561 | Sales Management | 3 | |
| 4776 | Service Marketing | 3 | |
| 5036 | Knowledge Management | 3 | |
| 5381 | Introduction to Graduation Project | 1 | |
| 5883 | Marketing for Non Profit Organizations | 3 | |
| 5896 | e-Marketing Channels | 3 | |
| 5897 | e-Tailing | 3 | |
| 5898 | Brand Management | 3 | |
| 5899 | Special Topics in e-Marketing | 3 | |
| 5901 | Networking and Influence in Business | 3 | |
| 5902 | e-Supply Chain Management | 3 | |
| 5903 | Packaging | 3 |
متطلبات حره Credit hours: 3 Courses: 1
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 9000 | Free Course | 3 | اضافة |